EVEN LADY GAGA USED BANKRUPTCY TO GET A FRESH START...AND A LUCRATIVE ONE
Lady Gaga's artistry focuses on large, over the top stages and dramatic spectacles. Her first Montster Ball tour in 2009 looked like a huge success as it brought in $125 million but the reality for Lady Gaga was quite different. Maybe Lady Gaga is a genius or maybe she is just frivolous and bad at managing money but during that same time period, she did not have enough money to live comfortably. Lady Gaga explains to Entertainment Tonight, "I had $3 million dollars in the bank to my name and I threw it all in to make my stage. So I was bankrupt during the show."
Putting all of her money into her show made sense to Lady Gaga but that does not mean that her decision was without criticism. Outsiders such as Lady Gaga's father could not understand what she was doing but to Lady Gaga, her spending made sense to her as an artist and as a career woman. She explains, "I remember I went home and I was with my dad and he said, "I don't understand. You are all over the radio. Everyone is talking about you and you don't have a pot to piss in.' Lady Gaga told her dad, "Just let me do this. Let me put it on the stage because I think if I can do this I can get Arthur Fogel's attention."
In the end, Arthur Fogel offered Lady Gaga a spot with Live Nation's gloobal touring division. Was spending extravagantly on special effects, even to the point of bankruptcy just what Lady Gaga needed to get signed on with a global touring company or would if have happened with conservative spending on her stage?
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